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SIMON SINEK: FIND
YOUR WHY BOOK
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BOOK SUMMARY: WHAT'S IN IT FOR ME?
DISCOVER WHY YOU DO WHAT YOU DO.
Do you know why you get up in the morning, go to work, eat, sleep and repeat? In other
words, do you have some sense of direction and purpose in your personal and
If you can't answer a clear and loud "yes" to these questions, don't fret; many people
don't know why they do what they do and, as a result, don't return home from work at
the end of each day feeling fulfilled.
This book summary is about finding your WHY, such that you can wake up in the
morning feeling inspired to go to work. You'll discover how to realize your WHY and
how to start living by it, whether it means gathering stories from your past to discover
your WHY, or sharing it with a group of strangers.
You'll also learn
how getting your seat neighbor to talk about his WHY can turn tedious small talk into
why specificity is the key to the WHY process; and
how "hows" are the actions that bring a WHY to life.
SUMMARY PT 1: KNOWING YOUR WHY MEANS
HAVING A CLEAR PURPOSE, AND THIS MAKES
YOU AND YOUR BUSINESS MORE APPEALING.
If you've ever felt lost or unfulfilled in life, it might be a result of not identifying purpose
in your life - or, as the author Simon Sinek likes to call it, not knowing your WHY.
Finding your WHY can be challenging, but once you have it in your life, you can wake up
each morning with purpose and determination.
Sinek discovered his WHY after he'd lost all passion for his work. At the time, he was
feeling depressed and getting lots of advice from people, but none of it felt applicable to
his situation. After some soul-searching, he realized his WHY was to inspire others, and
once he took this to heart, he began to see his life more clearly and with more optimism.
Knowing his WHY gave Sinek's life direction, and he soon found that this confidence was
appealing to others.
This not only applies to people, but also to companies. A case in point is Apple, which
has strong competitors offering cheaper products with more features. But Apple's
customers are loyal and inspired by their motto "Think Different," which perfectly
describes their WHY. Customers would rather give money to a business with a
progressive identity than save a few bucks buying from a more generic company.
To see how compelling a strong purpose can be in the marketplace, let's look at two
advertising pitches for a paper company:
The first one highlights the paper's superior quality and affordable price; the second
one highlights the company's mission of creating a fine product that allows people to
document their ideas and share them with the world. This second pitch is far more
compelling and attractive, simply because it explains the company's WHY.
Sometimes we need to advertise ourselves as well, especially when we're in a job
interview. When a client of one of the authors named Emily found herself shortlisted for
a job and sitting in front of a panel of executives, she was asked what made her unique.
This was Emily's chance to share her WHY, so she spoke about her eagerness to work
with others and help people become the best version of themselves.
With her clear understanding of her WHY, it's no surprise that Emily got the job.
SUMMARY PT 2: UNLOCK YOUR WHY BY
LOOKING TO YOUR PAST.
If you dread going to work and find your job exhausting, then you're clearly doing
something that does not speak to your WHY. Once you find a job you're passionate
about, even the most repetitive and banal tasks become easy to tackle.
A great way to find that passion is to work your way through the golden circle.
The golden circle was introduced in Simon Sinek's previous book, Start With WHY, and
illustrates how we tend to operate on three levels. The first level, the outer circle, is all
about "WHAT" we do, while the middle circle is "HOW" we do it. Finally, at the center is
the golden circle, which determines "WHY" we do it.
When all of these circles are aligned, you'll find passion for your work.
While on a flight, the author met a man named Steve who'd been at his job for 23 years
and was still excited by his work. How is this possible? Well, WHAT Steve did was
produce steel; HOW he did it was by manufacturing a pure product that is easier to
recycle and creates less pollution; and WHY he does it is to keep the environment clean
for future generations.
Steve's WHY has kept him energized and passionate for over two decades - but if you're
still wondering how to find your WHY, try looking into your past.
In helping one young woman identify her WHY, the authors performed a discovery
exercise that involved the woman sharing personal stories from her past. This revealed
painful, but nevertheless useful, information, as many of her stories highlighted her
desire to protect her younger sister from their abusive father. So a strong WHY for this
young woman would be a career in protecting vulnerable people who can't protect
Author: Michael Knight
Creator: Microsoft® Word for Office 365
Producer: Microsoft® Word for Office 365
CreationDate: Tue Jun 18 15:31:14 2019
ModDate: Tue Jun 18 15:31:14 2019
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