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Creating a Facebook
Business Page
An introductory guide to setting up a Facebook Business Page
For agent information and education purposes only; not for distribution or use with the general public.
19207 (07/13)
Before we begin, please review
compliance guidelines
Be aware of guidelines. Please adhere to guidance provided by your
State or FINRA, which may dictate how you can utilize social media.
Also, note that any public message geared toward promoting your
business to prospective clients is considered a form of advertising and
must comply with the Aviva Advertising Guidelines.
Connect, don't sell. We believe social media is a place to inform and
connect, not sell specific products. Our social media presence is
meant to illustrate our compassion for customers nationwide. We do
not sell or advertise Aviva products through social media, and ask that
you do the same. We believe that when clients see what we're all
about, they'll be open to discussing our products when the time is
right.
If you have any questions about the appropriate use of social media,
please feel free to contact adreview@avivausa.com.
Getting started
A Facebook Business Page can help you grow your business, build
your brand and develop your client relationships.
You will be able to create different types of posts on your page
including updates, photos, videos and poll questions. People who like
your page will see some of your posts in their news feed.
Facebook is a place to reach your audience on a human and personal
level. Business Page posts and interactions should always be
respectful and friendly, as a potential client may be reading them.
Setting up a page is free and only takes a few minutes to create.
Get started: https://www.facebook.com/business/build
How to organize your Facebook business page? 6 Tips to Optimize Your Facebook Page Provide Complete Company Information. You might think no one pays attention to your Facebook page’s business description, or that your category designation doesn’t matter, but that’s not the case. Reinforce Branding With Your Cover and Profile Photos. Cover photos have a high level of visibility on Facebook pages. ... Add a Relevant Call to Action Button. ... More items...
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Author: Adam Clarke
Creator: Microsoft PowerPoint
Producer: Mac OS X 10.6.8 Quartz PDFContext
CreationDate: Tue Jul 23 20:00:09 2013
ModDate: Tue Jul 23 20:00:09 2013
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Pages: 10
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PDF version: 1.3