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TABLE OF CONTENTS - downloads. - mailchimp rss to email


TABLE OF CONTENTS - downloads.-mailchimp rss to email

a guide for etsy* sellers
TABLE OF CONTENTS
INTRODUCTION. ..................................................................................................................... 2
BUILD YOUR MAILING LIST ................................................................................................. 3
CREATE AN ATTRACTIVE NEWSLETTER......................................................................10
ADD YOUR CONTENT.........................................................................................................13
SEND YOUR CAMPAIGN. ....................................................................................................16
SHARE YOUR NEWSLETTER...............................................................................................17
GROW YOUR CUSTOMER BASE .......................................................................................20
RESOURCES. ............................................................................................................................33
*Etsy is a registered trademark of Etsy, Inc. Its use does not imply any
endorsement or certification by Etsy, of MailChimp's services, or any affiliation
between Etsy, Inc. and the Rocket Science Group, LLC.
INTRODUCTION
Why Should I Care About Email?
By Tina Seamonster of Hello! Craft
I've had an online business for the last five years and only
recently began to send email marketing. It's not that I didn't
know how. Sending email newsletters is a big part of my day job.
I think a lot of small businesses mistakenly dismiss email
marketing as a tool because they don't want to "bother people." I
know that was how I felt. This past year, I finally got over that
feeling and have learned to love email marketing. Need to be
talked into using email as a marketing tool? Here's my take on it.
1. If you already have a customer or fanbase, your emails will be
welcomed! Have you seen multiple customers come back year
after year to purchase holiday gifts from you? Those people like
you! They want to hear from you and know about new products
or sales. People who like you want to hear from you if you can
present your information in a genuine and meaningful way.
2. If you don't currently have a customer or fanbase, you DO
have family and friends. And likely you are the most creative
person they know and the people around you want to hear about
it! They are inspired by you, so go forth and inspire! Seriously.
You likely don't know how much people around you believe in
what you are doing and want to know more about it. The people
who already love you are the best word of mouth you've got!
3. MailChimp has so many amazing features just for people like
us that there is no reason not to try them out! I am currently
enjoying the Paypal integration that allows all of my customers
to sign up for my newsletter upon check out when they make a
purchase with me. The RSS to email feature allows you to
automatically send a newsletter to your list when you update
your Etsy shop. And pushing your newsletter out to social media
has never been easier. So don't be afraid to bother people. You
are awesome. Let MailChimp help you tell everyone about it.
Tina Seamonster is a podcaster, blogger and mom to twins. She's the
Communications Director for Hello Craft, a non-profit dedicated to the
advancement of independent crafters and the handmade movement,
where she hosts a podcast that collects stories of making and buying
handmade. Her Etsy shop is full of zombies.
2 learn more at mailchimp.com

How to set up a RSS campaign in Mailchimp? Set Up RSS to Email Newsletter in Mailchimp. To create an RSS campaign in Mailchimp, visit the Campaigns page after logging into your Mailchimp account. Click Create Campaign. WPForms is the best WordPress Form Builder plugin. Get it for free! In the modal popup that appears, click Create an Email. In the Automated tab, select Share blog updates.