The Secret to Starbucks’ Brand Success Introduction to Starbucks. To find answers to some of these questions, let us look at one of the world’s most iconic brands – Starbucks. Starbucks brand philosophy. ... Brand strategy. ... Brand communication. ... Future challenges for Starbucks. ... Conclusion. ... Insights link
Starbucks was founded by Jerry Baldwin, Gordon Bowker, and Zev Siegl, opening its first store in 1971 near the historic Pike Place Market in Seattle. The three Starbucks founders had two things in common: they were all coming from academia, and they all loved coffee and tea.
With our partners, our coffee and our customers at our core, we live these values: Creating a culture of warmth and belonging, where everyone is welcome. Delivering our very best in all we do, holding ourselves accountable for results. Acting with courage, challenging the status quo and finding new ways to grow our company and each other. Being present, connecting with transparency, dignity and respect.
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